4 Timeless Arthur C. Nielsen's Marketing Guidelines.

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Nielsen's Personality is reflected in the guidelines he set for his firm in 1931, some of which were, in part;

1. Be influenced by nothing but your client's interests. Tell them the truth.

2. Charge enough to do a thorough job. Then do a thorough job regardless of the cost.

3. Watch every detail that affects the accuracy of your work.

4. Leave no stone unturned to help your client.

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